Responsible Gambling

Our Policy

The guiding principle of our safer gambling campaign, Changing for the Bettor, is to be the most trusted and enjoyable betting operator in the world. This strategy is based around 6 pillars;

  • Understanding the problem and best solutions –we have announced a five year, multi-million dollar project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.
  • Educating our key stakeholders –including the national rollout of youth education programmes with gambling charities as well as state-school awareness campaigns.
  • Promoting responsible attitudes –leading the industry in agreeing responsible marketing campaigns.
  • Empowering customers –using algorithms and gambling controls to prevent gambling harm.
  • Championing responsible product design –developing more responsible product design principles.
  • Drive cultural change within our business – ensuring that a safer gambling approach underpins all aspects of our business
This page was last reviewed and updated: August 2020